About Raritone

Wear It Before You Buy It

Raritone was built from a simple frustration: buying fashion online in India meant guessing. Guessing whether the kurta would fit at the shoulder. Whether the lehenga would drape the way it does in the photo. Whether the colour would look right on your skin.

We built Raritone to end that guesswork.

What We Built

Raritone is a mobile app that lets you virtually try on any piece of clothing before you buy it. Using AI body scanning, we create a personalised 3D avatar that matches your exact proportions. Then we render any garment in our catalogue on that avatar, in real time, from any angle.

The result: you see exactly what you'll look like in that outfit. Not a model with different measurements. You.

Raritone works equally well for Western wear and Indian ethnic wear: sarees, lehengas, salwar kameez, kurtas, blazers, jeans. The AI handles drape, fabric behaviour, and fit across all silhouettes.

For Fashion Brands

Raritone is also where Indian fashion labels and retailers list their catalogue and reach shoppers who are ready to buy. Our vendor platform removes the biggest conversion blocker in Indian online fashion: fit uncertainty. Brands on Raritone see returns fall by 60-70% and conversion rates more than double on try-on-enabled SKUs.

Where We Are Headed

We are building the infrastructure layer for Indian fashion commerce. AI try-on is the start. Social sharing, personalised style discovery, and a community of fashion-forward Indian shoppers are next.